Britney’s Birthday at Virgin Megastore

December 3, 2008 at 8:22 am (Hollywood Store, San Francisco Store) (, , , )

Britney Spears fans came out in the hundreds last night to celebrate the release of Circus, her 6th studio album, and her 27th birthday at Virgin Megastore Hollywood and San Francisco. In Hollywood, fans were lined up outside by 8pm and wanted to be the first people to buy Circus. It took some convincing to get people out of line, but we were able to get over 100 fans inside the store to participate in our trivia contest, hosted by Ms. Lyla Karug, a southern girl, just like Britney. We decorated the store with over 100 Britney balloons, served mini pink cupcakes and gave out some great prizes, while playing the new CD. In San Francisco, DJ Dave interacted with fans and hosted a trivia contest for prizes as well, with Kevin from Sony providing posters and balloons to decorate the store.
We sold out of Brit’s album in our Hollywood store as well as the Rolling Stone Magazine issues with Brit-Brit on the cover!
Welcome back, Britney.
April

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Deadmau5 Live DJ set and CD signing

November 6, 2008 at 1:52 pm (Hollywood Store) (, , , )

While many celebrated our historic presidential election results last night, innovative DJ and producer Deadmau5 celebrated his own historic moment, the release of his debut album,Random Album Title at the Virgin Megastore Hollywood & Highland, where he spun for over an hour and was asked for an encore! Almost 300 fans came out to see him, turning our store in to a good old fashioned rave. Apparently pacifiers for those over 3 yrs old didn’t go out of style in 1998. J None the less, everyone had a great time, and most stayed afterwards to meet with him and have their CD signed, for a total of 230 CD’s sold. Thank you to Ultra and ADA for bringing us this opportunity, and to Crystal’s team, especially Matt, Chris and Alex for running the event right a long side me.

Success!
April

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Eagles of Death Metal at Hollywood and Highland

October 24, 2008 at 9:24 pm (Hollywood Store) (, , , )

I’m April Windsor, and I manage the regional marketing efforts for our California stores. My favorite part of the job is managing our awesome in-store events with artists from all genres. Check out our latest Hollywood & Highland concert below…..

Tonight we hosted a special live performance & signing with local favorite, Eagles of Death Metal. Eagles of Death Metal played an awesome show – Virgin Megastore Hollywood & Highland was transformed in to a real live concert venue! Not that this was the first time, but I was really impressed how the event came together tonight. The band proved to be a truly solid rock ‘n’ roll band, and were very personable with their fans, getting them pumped about the music from stage – they had everyone dancing! They started off the night with a 45 minute set, playing to over 150 fans. All of the band members thought the in-store was great and said they would love to come back any time, if we would have them. Very cool!

This event was in conjunction with the new Rock Star Games video game, Midnight Club Los Angeles, which our Hollywood store and Eagles of Death Metal are featured in. Fans had two options: Pre-order the game, receive 2 wristbands, pre-order the upcoming EofDM album, Heart On, and receive 1 wristband. With each pre-order, fans were given an Eagles of Death Metal poster and free 10” vinyl for the signing.

Thanks to everyone who helped put this event together, especially Rock Star Games, the H&H store team, and Fontana and Rocket Science for hopping on the bandwagon and providing the great GWP’s.

April

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PUSSYCATS BRING IN OVER 4000 FANS

October 3, 2008 at 10:00 pm (Hollywood Store) (, )

Hi everyone. Let me introduce Nicolette, one of our team. She helped make Hollywood and Highland THE place to be last week…

Anita

We just wrapped up a great event this past Tuesday with the glamorous Pussycat Dolls who literally took over Hollywood & Highland with a dominating performance in celebration to their newest CD release “Doll Domination”. The beautiful ladies made their grand entrance from Hollywood Blvd. to walk onto a pink carpet leading up to the courtyard onto the stage where hundreds of screaming fans greeted them. Fans followed them up and filled in the entire courtyard area and soon after, Pussycat Dolls gave them an eye catching performance that they wouldn’t soon forget. Every balcony of the Hollywood & Highland complex was filled completely and including the courtyard area. This was definitely the most packed I have ever seen Hollywood & Highland – with roughly 4000 fans in attendance! Following their performance they came into the Virgin Megastore Hollywood to sign CD’s for 600 anticipating fans who were cheering “PCD” while in line. Thanks to everyone at Universal, Matt, Crystal, and all who helped for this event!

Check out more photo’s at http://julieklima.com/pussycatdolls/

Cheers,
Nicolette

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Virgin offers “To Go” orders at Hollywood Megastore

July 29, 2008 at 8:03 pm (Hollywood Store) (, , , )

Not sure if you’re like me, but at times I loathe parking. It actually keeps me from venturing out to shop — well, okay that’s a bit of an exaggeration. However…we have been brainstorming a fun new way to make our DVDs, Video Games, CDs, books, etc “To Go” and are trying it out at our Hollywood Virgin Megastore. We all know that parking in Hollywood can be trying so now you can just call, email or fax your order into our store. In just a few minutes we will be waiting curbside with your purchases. Not too bad huh? We thought this might come in handy for studio execs or even the ever-busy LA shopper. When you call you just need to have your credit card, pick up time and make/model of your car and a Megastore Shopper will place your order and bring it out to you! To place your order you can:

Email: curbsideservice@virginmega.com
Fax: 323-469-9677
or call: 323-769-8520, ext. 2401

We start the service this week! We are only offering it at the Hollywood and Highland location for now — but try it out!
Cheers,
Dee

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PRIDEFEST – HUGE SUCCESS

July 1, 2008 at 6:28 am (Hollywood Store, Times Square Store) (, , )

So from the west coast to the east coast we helped celebrate the annual Pridefest celebrations! Up in San Fran we had a big Ford F250 outfitted with a sound system and fully decorated in Virgin flair. At 10am we hit the parade route driving behind Cyndi Lauper’s convertible on the parade route. The parade was a lot of fun – as our own DJ “The Voice of Virgin” Dave, did an awesome job on the back of the truck, hyping up Cyndi’s new album in between tracks that he played, and talking to the crowd. Our 4 Virgin staffers walking beside the truck also were key – they passed out swag bags and fliers to the parade crowds that screamed the loudest for us. Several times throughout the morning people came up to us or just screamed from the crowd, “We love Virgin Megastore!” The weekend provided many challenges for our Pridefest team – from flight cancellations, run-ins with the cops, taxi drivers who didn’t know their way around the city, and having to drive a Ford F250 in San Francisco with road closures – but most importantly it was a lot of fun for both our staff and the crowds. Below see pictures of Ms. Lauper and crowd, along with our own April Windsor showing off our Virgin Ford F250! Out in NYC it was also a great weekend as our Union Square store held it’s 2nd annual Pride Fest celebration to tie in to the city’s parade and events. We were happy to have Peppermint – Drag Queen of the Year back as our host again this year. See below for some pics of the event!

Cheers,
Dee

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Metal Gear Solid 4 Launch

June 24, 2008 at 7:56 am (Hollywood Store) (, , , , )

Around 800 gaming fans waited outside our Virgin Megastore in Times Square overnight for our launch of Metal Gear Solid 4: Guns of the Patriots for Playstation 3. It was great to see the enthusiasm they all came into the store with for the special midnight signing session with creator Hideo Kojima. The event was extremely exciting as Hideo made his grand entrance down the escalators to the theme song of MGS4. Hideo handpicked the Virgin Megastore Times Square for this special launch and signing and we’re glad he did!

Fans were also treated with the appearance by actress Yumi Kikuchi, who was motion-captured for the game. Yumi joined Hideo on the stage and signed autographs until 2:00AM meeting eager and excited fans. It was a blast for our employees…as well as the fans. We love the energy that gamers bring to our events!

Here are couple of pictures below – in case you didn’t make it out.

Cheers,
Dee

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“Golden” Event at Our Hollywood Megastore

June 12, 2008 at 12:39 am (Hollywood Store) (, , )

Hi all,

Last night we had a great in-store with Downtown Records artist, Santogold. We saw her perform at Coachella this year where she also signed at our Megastore tent and she also did a phenomenal in-store performance for us at Union Square store! So we knew we wanted her for our west coast location as well!! Despite being on the verge of losing her voice, Santi performed a great 5-6 song set in the Hollywood & Highland courtyard to about 300 fans, complete with her amazing back-up dancers/vocalists and a DJ. Directly following her performance she signed CD’s for her fans at our store. A big Thanks to everyone involved – Downtown, ADA, Rocket Science, Indie 103, Dwayne & Tony’s team at H&H and the staff at Virgin H&H who helped the event run smoothly. In case you missed out….here are a few photos from the event.

Cheers,
Dee

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JOSS STONE MAKES SURPRISE APPEARANCE AT HOLLYWOOD MEGASTORE

May 12, 2008 at 10:32 pm (Hollywood Store) (, , )

In the spirit of Brit Week, Joss Stone made an impromptu visit to our Hollywood & Highland store this weekend, after our very own Simon Wright convinced her to do so the night before at an event where they met. Thanks Simon! We had little time to get the word out, but still the crowds packed the store. Joss sang two songs with her guitarist and then sat down to sign CD’s for several fans. She was very sweet and happy to take photos with anyone who came up to meet her. This girl has talent to spare – definitely worthy of a courtyard concert outside our store at the mall at Hollywood and Highland – perhaps for her next release?! Thanks Joss for stopping in our store!

Cheers,
Dee

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Scratch Nirvana. Oh Nevermind.

March 11, 2008 at 1:11 am (Hollywood Store, Times Square Store, Uncategorized) (, , )

So a couple of years ago we worked with folks at Epson and GestureTek, a digital signage company, to create this interactive floor display in two of our Megastores…one in our Times Square location and the other in our Hollywood and Highland store. The system projects imagery from the sleeve of Nirvana’s perennially popular album “Nevermind” onto a durable floor mat. It’s basic in design, but very unique to customers because as they walk across the mat or even just wave their hand over it, it instantly reacts to their movements…allowing them to manipulate the swimming baby in pursuit of a dollar bill. Anything from creating ripples in the water, make the baby bob in the water, make the dollar bill float around – or even activate a song sample from the album – all can be done just by walking across the mat.

Now to be honest – we thought it was time to make room for something new. After all we’ve had this screen in place since late 2005. But just a week before we were going to take it down, one of our managers noticed that the Nirvana baby had been the inspiration for quite a few recent YouTube videos. Little did we know that secretly folks had been coming into the store to make their own mini-movie of our interactive floating bambino?

All this to say – how can we break down the inspiration of a new YouTube Phenom?

So – we’ve decided to let it stay put for now…and in case you can’t make it out to the store check out the various clips below! The last one is my personal favorite…it has the best sound, if you ask me.
Cheers,
Dee

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