FASHION in a Skater’s World

February 6, 2008 at 7:27 am (Maureen Lewis) (, , )

My buyers and I were in San Diego for the ASR (Action Sports) and Agenda shows over the weekend- meeting with some of our vendors including Quiksilver, Ambiguous, ZooYork and looking for new vendors to add to our STREET category. It really is our favorite show of the whole year. The mood was a bit more serious than usual, as beer wasn’t flowing until after 4 at the booths- the police were out in force making sure cocktail hour was enforced.

The vibe this year was much more gritty & dirty- the hot blonde Betty’s and surfer dudes were few & far between. Instead, both shows were packed with super-hip Asians (they can sport 3-4 fashion looks at a time and make it look effortless- in a good way), Motocross Guys, small independent buyers and Skaters. Jeans were tight and defied gravity- worn soooo low and without belts (how do those boys do it)? Everyone was sporting a cool hoody over a graphic tee and the skate shoe was the only acceptable footwear (although I did see some Reefs on a foot or two).


Believe it or not, we were looking at Back to School deliveries already- so I can share with you the hot trends that will hit our floors in late summer ‘08.

Red Buffalo Checks/Plaids- yes, Kurt made them hip and they are back in hoodies, jackets, shirts and even polos
Asymmetrical Details- Zippers and collars a little off the center
No more all over prints
80’s Neon & silhouettes is coming back for June/July delivery
Other strong colors- browns, reds, royal blue
Military details in woven shirts, jackets, coats
Fingerless gloves
Trucker hats (yes really)
Japanese Beanies
Details- cool zipper pulls, trim, hidden pockets, reversible, hoodies sewn into back of shirts, double hits, media pockets, fleece and appliqué.


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Metallica on the Red Carpet

February 5, 2008 at 3:11 am (Uncategorized) (, , , )

I confess- I totally love award shows. Specifically, I love the fashion show on the Red Carpet. It’s great to see the color choices, jewelry and the hair (up, down, side swept?) making their way through the press. These actors really do set trends for what you will see in department stores in a few months.
The SAG fashions didn’t disappoint with Kate Beckinsale looking fresh in a bright yellow gown. There were lots of metallic strapless gowns worn by America Ferrera, Marion Cotillard, Ellen Pompeo and Christina Applegate. Earrings were big and made a statement. I loved the bling! Necklines were mostly bare and hair pulled up or back because of the rainy weather. Just wasn’t too crazy about the faux bob that some of the longer haired actresses were trying to pull off… Check out some of the red carpet looks at People Mag.

– Maureen

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New Addition to Virgin Megasphere!

February 5, 2008 at 3:07 am (Uncategorized) (, , )

To give a bit more insight into the various product categories here at Virgin Megastores, I’ve asked some of Virgin’s top executives to blog about the latest in their departments. First up is Maureen Lewis, she is in charge of all our Fashion and accessory lines at the stores. We slowly started introducing fashion items into our stores a few years ago and now that department makes up a significant part of our Virgin Megastore chain – both online at and inside our stores. Thought you might be curious to hear about the latest in fashion trends and what we’re planning this Spring and Summer in our fashion and accessory categories, and there’s no better person at Virgin to do this than Maureen.


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