Team Edward or Team Jacob?

November 13, 2008 at 7:44 am (Maureen Lewis, Times Square Store) (, , , )

The success of the Twilight series of books by Stephanie Meyer took many by surprise. After Harry Potter, no one thought that there could be another fiction series that would excite a teen reader and create such a fan frenzy. Catherine Hardwicke was handpicked to direct the first movie “Twilight” and the secret was out- everyone is picking up the books and enjoying them. The movie opens November 21 and the early buzz is very positive. Virgin Megastore Time Square has some of the actual fashions worn in the movie on display right now. Twilight tees and accessories are available for a limited time in all stores, and don’t forget to pick up the awesome movie soundtrack with artists like Muse, Paramore and Linkin Park contributing. If you haven’t read the book, we offer all 4 at the store. My buying team is all hooked and they highly recommend the adventures & love story of Bella & Edward!


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Beatlemania comes to Virgin

November 11, 2008 at 7:09 am (In Store Events) (, , )

Everyone has their favorite Beatle. Mine has always been John (I have a thing for the bad boys). It’s funny that Beatles are as popular today as they were in the 60’s. It really says something about their music and their personalities. When you hear a Beatle’s song, it’s simply magic. As the Divisional Merchandise Manager for Fashion, I am pleased to bring a little magic into the store with our Beatles boutiques. We offer a wide variety of exclusive tee shirts, bags, hats, accessories and games that will satisfy every Beatles fan. CD’s, Books and DVD’s complement the assortment. You can’t miss the shop- the fixtures are decorated with Yellow Submarine decals and the Fab Four are positioned over the space in their best costumes. Hope to see you there!


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March 30, 2008 at 5:38 pm (Maureen Lewis) (, , , )

There has been a lot of snickering going on in our buying office of late. This has to do with all the attention we are paying to the newest tween phenomenons. The vibe is a bit different around here, as our day is typically spent looking at classic rock tee shirts and pop culture fashion. Now we are expanding our education and learning about Hannah Montana, Cheetah Girls, High School Musical and the Jonas Brothers. Our stores have been begging for merchandise to keep up with young customer demands. So much to the protests of my sophisticated group, I declared that we are going to ‘the young side’.

To win the argument democratically, I regaled my team with stories of long ago I would go to a 7-Eleven, buy the latest Tiger Beat with allowance money and read every statistic about David Cassidy, Peter Brady and Leif Garret. Suddenly my buyers remembered their crushes on Corey Feldman, Corey Haim and Ralph Macchio (and anyone who was in The Outsiders). That created a little more enthusiasm for the project. Once we got samples for t-shirts, bags, caps, candy and other accessories, we realized we would make moms and tweens very happy and that made us smile. Now everyone can find something cool & trendy to wear while shopping in our Virgin Megastores. First delivery is coming in late April. As Miley says” I can’t wait to see you again”.

Ciao, Maureen



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The Classic Tee

March 19, 2008 at 8:51 am (Maureen Lewis) (, , , )

I’m not going to lie- my favorite outfit for work, to go out in or just lounge around the house is a pair of jeans and a great Rock Tee. Because I’m in the biz, my closet is full of all sorts of music-inspired tops. My rock tees get the best shelves, and I even sort by color and sleeve length (yes, I worked at the LIMITED when I was in college- who didn’t). Anyway, I mix my tees with Levi’s, flats and a hoodie for the trip to the mall, movies or our local pub and it’s perfect. Not too much effort but still a cool ensemble. My favorite tees include anything BEATLES, Rolling Stones, AC/DC and Queen. Every now & then I go retro 80’s and wear Blondie, Iggy, or classic Madonna. Now I wish I hadn’t thrown away my WHAM concert tee (hey! don’t judge).
I love the new vintage washes that we offer in the store- the shirts look like I’ve have had them forever. And most of the tees are under $30- so it’s my guilty pleasure. My husband totally loves my job- since he wears a medium; he gets all the vendor samples. But when I travel to our stores, I can’t help buying more shirts for him. He loves the rock tees, but his absolute favorite that I’ve purchased so far is from the movie The Big Lebowski- “I don’t roll on Shabbas”- huh?? It must be a guy thing.

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FASHION WEEK in the Big Apple

February 20, 2008 at 8:08 pm (Uncategorized) (, , )

NYC wins the Super Bowl and they get Fall Fashion Week. Starting Saturday night, Bryant Park has been populated with 6 feet tall uber-gorgeous creatures and designers in a constant frenzy. Key buyers from the well-known department stores are sharing front row status with celebs. Big news from the runway for FALL included big bright plaids and opulent luxury in brocades, metallics & tweeds.
Betsy Johnson was inspired by the Beatnik look complete with jaunty berets. “It’s lean, mean, rock ‘n’ roll and edgy” she says of her collection. BCBG showed lots of dresses with details including origami pleats, jersey rosettes, asymmetric ruffles all in subtle tans and grays. Kimora Simmons’ Baby Phat line presented cheetah print denim but the rest of the line seemed a bit un-focused. Miss Sixty took on the 60’s vibe, adding a graffitied VW bus and Janis Joplin soundtrack to the runway. Hippie print dresses, wide-legged pants, and shaggy fake furs delighted the audience including Ashley Olsen, Anne Hathaway and Milla Jovovich. It’s a tough week, but the parties and the glamour make it worth the aching feet.

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February 15, 2008 at 5:31 pm (Uncategorized) (, , )

One very hot topic around college campus, the dinner party, and in fashion is the trend of GOING GREEN. I am thrilled that it’s top of mind for many people but I hope that with all the media, people won’t become numb to the cause. We have been dabbling in Green Messaging t-shirts in the past and they have performed just ok. I don’t know if we were too ahead of the trend or if customers weren’t willing to spend a little more to save the earth. Luckily, the price of “being green” has gone down and we are excited to introduce some new styles. This month, we plan on bringing in some t-shirts from Junk Food, Chaser , etc. Check out your local Virgin to view the whole GREEN assortment. green.jpg

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COLORS we must learn to love for fall 2008

February 15, 2008 at 5:19 pm (Uncategorized) (, , )

I am so ready for some warm weather! Seems our customers are as well. We have sold out of our fingerless gloves – who knew that would be a best seller. We don’t have much Outerwear left in the stores, and our lightweight jackets from TokiDoki, Harajuku and Junk Food are just hitting the floor. I love that the days are getting longer but I am sure we are in for a few more winter storms before it’s all over. In the meantime, I’m enjoying the great pastel tee shirts that signal Sping is near!

1. PANTONE 18-3843 BLUE IRIS- sounds yummy and this color looks good on everyone!
2. PANTONE 18-3531 ROYAL LILAC- I love all shades of light purple
3. PANTONE 18-5634 SHADY GLADE- lush and cool…. almost Eco friendly
4. PANTONE 18-4525 CARIBBEAN SEA- I want to visit
5. PANTONE 19-3938 TWILIGHT BLUE- described as a warmer navy
6. PANTONE 18-1550 AURORA RED- really rich red
7. PANTONE 14-1036 OCHRE
8. PANTONE 16-1448 BURNT ORANGE- charred pumpkin?
9. PANTONE 18-1015 SHITAKE – not sure who this color will flatter- it’s not a brown, not a gray, not a green… but I guess it will look good mixed with some of the others
10. PANTONE 18-1435 WITHERED ROSE- pinky brown… sounds romantic

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I Miss Spring

February 6, 2008 at 11:11 pm (Maureen Lewis) (, , )

I am so ready for some warm weather! Seems our customers are as well. We have sold out of our fingerless gloves – who knew that would be a best seller. We don’t have much Outerwear left in the stores, and our lightweight jackets from TokiDoki, Harajuku and Junk Food are just hitting the floor. I love that the days are getting longer but I am sure we are in for a few more winter storms before it’s all over. In the meantime, I’m enjoying the great pastel tee shirts that signal Sping is near!


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FASHION in a Skater’s World

February 6, 2008 at 7:27 am (Maureen Lewis) (, , )

My buyers and I were in San Diego for the ASR (Action Sports) and Agenda shows over the weekend- meeting with some of our vendors including Quiksilver, Ambiguous, ZooYork and looking for new vendors to add to our STREET category. It really is our favorite show of the whole year. The mood was a bit more serious than usual, as beer wasn’t flowing until after 4 at the booths- the police were out in force making sure cocktail hour was enforced.

The vibe this year was much more gritty & dirty- the hot blonde Betty’s and surfer dudes were few & far between. Instead, both shows were packed with super-hip Asians (they can sport 3-4 fashion looks at a time and make it look effortless- in a good way), Motocross Guys, small independent buyers and Skaters. Jeans were tight and defied gravity- worn soooo low and without belts (how do those boys do it)? Everyone was sporting a cool hoody over a graphic tee and the skate shoe was the only acceptable footwear (although I did see some Reefs on a foot or two).


Believe it or not, we were looking at Back to School deliveries already- so I can share with you the hot trends that will hit our floors in late summer ‘08.

Red Buffalo Checks/Plaids- yes, Kurt made them hip and they are back in hoodies, jackets, shirts and even polos
Asymmetrical Details- Zippers and collars a little off the center
No more all over prints
80’s Neon & silhouettes is coming back for June/July delivery
Other strong colors- browns, reds, royal blue
Military details in woven shirts, jackets, coats
Fingerless gloves
Trucker hats (yes really)
Japanese Beanies
Details- cool zipper pulls, trim, hidden pockets, reversible, hoodies sewn into back of shirts, double hits, media pockets, fleece and appliqué.

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Metallica on the Red Carpet

February 5, 2008 at 3:11 am (Uncategorized) (, , , )

I confess- I totally love award shows. Specifically, I love the fashion show on the Red Carpet. It’s great to see the color choices, jewelry and the hair (up, down, side swept?) making their way through the press. These actors really do set trends for what you will see in department stores in a few months.
The SAG fashions didn’t disappoint with Kate Beckinsale looking fresh in a bright yellow gown. There were lots of metallic strapless gowns worn by America Ferrera, Marion Cotillard, Ellen Pompeo and Christina Applegate. Earrings were big and made a statement. I loved the bling! Necklines were mostly bare and hair pulled up or back because of the rainy weather. Just wasn’t too crazy about the faux bob that some of the longer haired actresses were trying to pull off… Check out some of the red carpet looks at People Mag.

– Maureen

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