TWEEN POP

March 30, 2008 at 5:38 pm (Maureen Lewis) (, , , )

There has been a lot of snickering going on in our buying office of late. This has to do with all the attention we are paying to the newest tween phenomenons. The vibe is a bit different around here, as our day is typically spent looking at classic rock tee shirts and pop culture fashion. Now we are expanding our education and learning about Hannah Montana, Cheetah Girls, High School Musical and the Jonas Brothers. Our stores have been begging for merchandise to keep up with young customer demands. So much to the protests of my sophisticated group, I declared that we are going to ‘the young side’.

To win the argument democratically, I regaled my team with stories of long ago I would go to a 7-Eleven, buy the latest Tiger Beat with allowance money and read every statistic about David Cassidy, Peter Brady and Leif Garret. Suddenly my buyers remembered their crushes on Corey Feldman, Corey Haim and Ralph Macchio (and anyone who was in The Outsiders). That created a little more enthusiasm for the project. Once we got samples for t-shirts, bags, caps, candy and other accessories, we realized we would make moms and tweens very happy and that made us smile. Now everyone can find something cool & trendy to wear while shopping in our Virgin Megastores. First delivery is coming in late April. As Miley says” I can’t wait to see you again”.

Ciao, Maureen

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