Britney’s Birthday at Virgin Megastore
Britney Spears fans came out in the hundreds last night to celebrate the release of Circus, her 6th studio album, and her 27th birthday at Virgin Megastore Hollywood and San Francisco. In Hollywood, fans were lined up outside by 8pm and wanted to be the first people to buy Circus. It took some convincing to get people out of line, but we were able to get over 100 fans inside the store to participate in our trivia contest, hosted by Ms. Lyla Karug, a southern girl, just like Britney. We decorated the store with over 100 Britney balloons, served mini pink cupcakes and gave out some great prizes, while playing the new CD. In San Francisco, DJ Dave interacted with fans and hosted a trivia contest for prizes as well, with Kevin from Sony providing posters and balloons to decorate the store.
We sold out of Brit’s album in our Hollywood store as well as the Rolling Stone Magazine issues with Brit-Brit on the cover!
Welcome back, Britney.
April
Pop-Star Resurgence! Britney and the Backstreet Boys battle like its 1999!
Is it me, or have we stepped back in time in the last 24 hours? Reporters are calling me to find out which of the “90’s Music Royalty” has a stronger fan base? What? Really? Well in the past 24 hours it seems fans of both the bubble-gum pop acts are showing up in droves to show their loyalty.
Fans camped out at our Times Square Megastore two days early in order to get the new Backstreet Boys CD and vie for a chance to meet them. It was incredible to see the energy of over 500 fans in a line that went all the way around 45th Street to 46th heading down and around 6th Avenue. (Too bad we didn’t get Dunkin’ Donuts involved – I’m sure morning coffee after a night of “City Camping” would have been well received!) So we handed out 500 wristbands to the first group of fans, which allowed them a space in line to meet the boy-band at the signing last night. We stocked our shelves with Unbreakable…and believe me; the band’s 5th album broke all kinds of sales records…and that’s only at one of our stores. Congrats to the band, and to you loyal fans – I’m sure you gave them plenty of reason to celebrate their 10th Anniversary.
If you’re needing just pure entertainment…check out these video clips: http://www.youtube.com/watch?v=mVMfl23nc0g http://www.tmz.com/2007/10/30/drunken-footballers-love-backstreet-boys/
Back in Hollywood… Britney fans apparently started spreading the word early that our Hollywood and Highland location was the place to be, to purchase her CD on Monday night. The word spread quickly…before we knew it we had press from every entertainment TV station and about 25 paparazzi press members at the Megastore’s front door. Over 200 fans waited in line pick up her album, including the now famous “Leave Britney Alone” reality star fan, Chris Crocker. Much to their delight the pop-princess herself showed up, dressed up in a witches costume, at the Megastore. Unfortunately, there were more photographers than she expected and so she took off. Awww…Brit, make sure you come back! You’re always a welcome guest at our store.
Meanwhile, check out the footage (courtesy of E! Online) of Chris Crocker in line to buy the CD.
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